Conversations
in the
Performance Parlor

12:00 - 12:30 PMCognitiv Yacht Emotion

Betting on Quality: How AI is Replacing The Audience Segment

Fanatics Betting & Gaming has gone from underdog to top-three sportsbook in under two years, not by outspending competitors on promotions, but by rethinking who they are trying to reach. In this session, Fanatics will share how AI-powered audience intelligence, data-driven creative sequencing, and a relentless focus on lifetime value are changing the playbook for fan acquisition and retention.

10:30 - 11:00 AMCognitiv Yacht Emotion

Algorithm to Aisle: How AI and In-Housing Are Reshaping CPG Media

What does it take to drive real growth in today's CPG landscape? Sargento and Cognitiv unpack how leading brands are using AI, in-house agility, and smarter partnerships to turn media into measurable sales impact. From balancing automation with human judgment to building brand equity alongside performance, this conversation delivers practical perspectives on what's working now and what's coming next, including AudienceGPT in social.

1:00 - 1:30 PMCognitiv Yacht Emotion

The New Economics of Demand: How Brands Win Addressable Share and Prove Incremental Growth

1:30 - 2:00 PMFQ Beach @ Cannes Lions

Momentum by Design: The Power of Experience

The most impactful brand moments don't happen by accident. They are designed with intention, built for connection, and carried forward through the stories people tell afterward. But in a world of shrinking attention and rising expectations, the gap between an experience people remember and one they forget is razor thin. The brands winning here aren't just showing up bigger; they're showing up smarter, with clearer purpose and a deeper understanding of what actually moves people. Join leaders who are creating experiences that build momentum in the moment and meaning far beyond it.

9:10 - 9:30 AMPLAGE 3CV

Marketing at Fan Speed: Contextual Intelligence and the Fandom Flywheel

10:00 - 10:30 AMFQ Beach @ Cannes Lions

Connection Without Friction: Reaching Audiences Seamlessly

Audiences don't experience brands in silos. They move fluidly across platforms, moments, and touchpoints. This conversation explores how marketers are designing seamless, human experiences that connect across channels without losing clarity or coherence.

10:00 - 10:30 AMMaison New Digital Age

Making Cannes Count

2:00 - 2:30 PMCognitiv Yacht Emotion

Beyond the Algorithm: What AI Still Needs From You

PMG activates AI-driven media across some of the world's most recognized brands and has learned that the algorithm is only half the equation. In this session, PMG and Cognitiv get honest about what it actually takes to make AI work at agency scale: the data infrastructure, the client conversations, and the human judgment that no model has yet to replace.