Conversations
in the
Performance Parlor

Details

The performance parlor is in session. All week, industry leaders gather aboard for candid conversations and predictions about the future of AI-powered performance.

The lineup is growing. Check back for more.

RSVP

June 22–25, 2026
Cognitiv Yacht E-Motion, Jetée Albert Edouard Nord

RSVP

12:00 - 12:30 PMCognitiv Yacht O’Lion
Betting on Quality: How AI is Replacing The Audience Segment
Fanatics Betting & Gaming has gone from underdog to top-three sportsbook in under two years, not by outspending competitors on promotions, but by rethinking who they are trying to reach. In this session, Fanatics will share how AI-powered audience intelligence, data-driven creative sequencing, and a relentless focus on lifetime value are changing the playbook for fan acquisition and retention.
Panelists
Jamie CoombesVice President, Performance, Fanatics
Andy MagnesDirector, Paid Marketing, Fanatics
Moderator
Jeremy FainCo-Founder & CEO, Cognitiv
10:30 - 11:00 AMCognitiv Yacht O’Lion
Algorithm to Aisle: How AI and In-Housing Are Reshaping CPG Media
What does it take to drive real growth in today's CPG landscape? Sargento and Cognitiv unpack how leading brands are using AI, in-house agility, and smarter partnerships to turn media into measurable sales impact. From balancing automation with human judgment to building brand equity alongside performance, this conversation delivers practical perspectives on what's working now and what's coming next, including AudienceGPT in social.
Panelists
Cami SchenckSr. Director - Integrated Marketing
Amanda BarretteAssociate Director - Omni-Channel
Moderator
Amy HudecRVP, Sales, Central

Conversations
in the
Performance Parlor

Details

The performance parlor is in session. All week, industry leaders gather aboard for candid conversations and predictions about the future of AI-powered performance.

The lineup is growing. Check back for more.

RSVP

June 22–25, 2026
Cognitiv Yacht E-Motion, Jetée Albert Edouard Nord

RSVP

12:00 - 12:30 PMCognitiv Yacht O’Lion
Betting on Quality: How AI is Replacing The Audience Segment
Fanatics Betting & Gaming has gone from underdog to top-three sportsbook in under two years, not by outspending competitors on promotions, but by rethinking who they are trying to reach. In this session, Fanatics will share how AI-powered audience intelligence, data-driven creative sequencing, and a relentless focus on lifetime value are changing the playbook for fan acquisition and retention.
Panelists
Jamie CoombesVice President, Performance, Fanatics
Andy MagnesDirector, Paid Marketing, Fanatics
Moderator
Jeremy FainCo-Founder & CEO, Cognitiv
10:30 - 11:00 AMCognitiv Yacht O’Lion
Algorithm to Aisle: How AI and In-Housing Are Reshaping CPG Media
What does it take to drive real growth in today's CPG landscape? Sargento and Cognitiv unpack how leading brands are using AI, in-house agility, and smarter partnerships to turn media into measurable sales impact. From balancing automation with human judgment to building brand equity alongside performance, this conversation delivers practical perspectives on what's working now and what's coming next, including AudienceGPT in social.
Panelists
Cami SchenckSr. Director - Integrated Marketing
Amanda BarretteAssociate Director - Omni-Channel
Moderator
Amy HudecRVP, Sales, Central

Conversationsin thePerformance Parlor

Details

Betting on Quality: How AI is Replacing The Audience Segment

Algorithm to Aisle: How AI and In-Housing Are Reshaping CPG Media

Conversationsin thePerformance Parlor

Details

Betting on Quality: How AI is Replacing The Audience Segment

Algorithm to Aisle: How AI and In-Housing Are Reshaping CPG Media

Conversations
in the
Performance Parlor

Conversations
in the
Performance Parlor